Festive times usually provide the best opportunity for business houses to build interpersonal relations and express gratitude to their valued customers. Pens, desktop accessories, wallets and other such novelties embossed with the corporate logo are gifted to promote and perpetuate corporate identity. Company gifts help improve business relationships, generate sales leads and increase direct mail response.

iLink Systems, a leading software company based in Bellevue, WA, took a step forward in giving a gift with a meaning. The company gave a gift of sight to many on behalf of each of their clients. The company donated money to the Sankara Eye Foundation, a US based organization working selflessly towards a 20/20 vision for the people of India by the year 2020.

iLink’s Gift of Vision conveys a clear message to many of us caught up in the corporate race. Gifts and tokens need to be more meaningful. The thoughtfulness behind iLink’s gesture brought sight to the gifted and blessings to each client in whose name the gifts were distributed.