iLink's Online Marketing Services |
| iLink Systems offers a highly customized and personalized suite of online marketing services to get more visibility for your products and services, drive visitors onto your website and get them through your sales funnel. Depending on your needs, short/long term goals, business specific constraints and KPI's we will design a strategic roadmap for your online marketing efforts. The unique combination of our highly qualified people, robust processes and technology aligned with a result oriented approach lets us deliver outstanding ROI for our clients. |
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| The basic rules of Online Marketing are very similar to offline marketing. Your online marketing strategy needs to be integrated into your overall business plan to get the maximum leverage and our internet marketing process has been designed based on this integrated approach. Here is how it works |
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| Identify Organization Goals: Do you want to create more online visibility? Do you want to build a strong brand recall? Do you want to turn your website into a lead generation machine working 24/7? Do you want to make your website a vital channel of revenue? Every company has a different set of tangible and intangible goals and indentifying yours is our first step to align our marketing efforts with your goals. |
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| Understanding Existing Processes: Once we understand what your objectives are, our next step would be to understand about your business, your services and customer profiles. In order to get you the best out of our online marketing efforts we absorb the basic tenets and operating principles of your organization's process. |
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Strategy Formulation: Once we understand your business goals and business processes, we work with you to understand your existing marketing efforts offline and online. This is a critical step for us to take an integrated approach and create the online marketing strategy that fits into your overall business plan. Internet like any other media offers several channels like search engine, social media, contextual websites, email and more.
Getting the most out of your online marketing channels requires specialized techniques like search engine optimization, pay per click marketing, social media optimization, email marketing, buzz marketing and more to reach out to your customers. We create a strategic plan that combines select internet marketing channels that fit into your overall strategy and define key performance indicators for each of the channels. |
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| Implementation: With the road map outlined in the strategic plan we go ahead and launch your online marketing campaigns across the select channels with the specialized techniques. For example deploying a search engine optimization campaign for a large site needs a very different approach from a micro site. We understand these differences and created a guiding framework that allows us to deploy a solution that is right for your unique business needs. |
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Returns (ROI): Business is driven by ROI and it's only natural that the online marketing efforts need to lead into a positive ROI determined by the key performance indicators. The KPI's defined in the strategic plan are actively monitored through implementation. We then analyze the results and map it to the business goals, strategic plan and implementation methodology.
This feedback mapping allows us to identify if business goals are met and if there are deviations from the business goal, is it the strategy or the implementation that caused the deviation. We follow up with corrective action and this recursive feedback loop keeps the online marketing efforts on track.
We strongly believe that we succeed when our clients succeed and are committed to provide the best quality service.
If you would like to get more information about how we can assist you in your web marketing efforts, call us at 425-688-0669 ext 105 or submit your request here for our online marketing services |
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