Search Engine Marketing Services (PPC) |
| Pay per Click Advertising is the next level of CPM advertising. In the PPC model you only pay when someone clicks on your ad in contrast to the CPM model where you pay for every impression. The PPC model has been popularized by the search engines displaying these ads at the top and right side of the regular search results. |
| Pay per Click can be utilized to achieve both short and long term goals. With Pay per Click you have better control over your results than with SEO. And there is no reason why you shouldn't be running both PPC and SEO campaigns. Our Pay per Click management process is designed to deliver optimal results given the KPI constraints for your business. We follow a four step process of Launch-Establish-Expand-Maintain. |
| Launch: Before we launch your campaigns, we will collaborate with you to understand your business, your goals, and your customers. Next we put together the list of keywords, cluster the keywords by relevancy; create ad copy and present landing page mock ups for your review. We then define the base KPI's for the campaigns and launch them on the major search engines Google, Yahoo and MSN. |
| Establish: Once we launch your campaigns, we work on getting a good quality score, test your ad copy to get achieve good CTR and test your landing pages to improve the conversion rate. We test and tweak each point of leverage to optimize your campaigns and maximize the results. |
| Expand: Once we have established your key metrics we start expanding your campaigns. We expand your keyword set; perform bid optimization, test ad copy and landing pages to increase the volume of leads and sales. Automated bidding and strategic manual optimization combined with our unique process of focusing on keyword sets to achieve scale and keeping the non-converting spend relatively small we achieve scale without compromising the metrics. |
| Maintain: Once the targeted scale is achieved we start managing the campaigns for market place dynamics and seasonality so that we conform to the key metrics established. Bid optimization, ad copy testing and landing page testing will be carried out for course corrections based on the market dynamics. |
Once the targeted scale is achieved we start managing the campaigns for market place dynamics and seasonality so that we conform to the key metrics established. Bid optimization, ad copy testing and landing page testing will be carried out for course corrections based on the market dynamics.
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| If you would like to get more information about how we can assist you in your search engine marketing efforts, call us at 425-688-0669 ext 105 or submit your request here for our search engine marketing services. |
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