Social Media Marketing |
| Social media marketing is the process of establishing your web presence on the websites that foster social interaction between the website visitors. In simple terms, your customers can now talk to each other on the web. It could be your sweet opportunity or your worst nightmare. On the positive side you get instant customer feedback (good and bad), however the negative side is that the feedback is out in the public. |
| It's no longer an option but a necessity to be aware of what your customers are talking about you online and respond to them appropriately. However look at it as an opportunity to get feedback from your customers, enter their conversation and keep them as customers for life. In addition social media creates an additional channel through which you can reach out to massive amount of your prospective customers. |
| While search engines contribute the bigger share of internet traffic, social media by itself gets you a lot of traffic and also enables you to grab additional traffic from the search engines than you normally would. Social media optimization fuels your search engine optimization efforts. There are several techniques that would help you in the process and a few of them are outlined below. |
| Blogs & RSS Feeds: With blogs you bring all the customer interaction to your website; however blogs require you to post information frequently and consistently. With RSS feeds you can push your blog content to several feed directories (similar to web directories) and gain a large subscriber base for the content you publish. |
| Social Bookmarking: Whenever you see a good useful website that interests you, you would normally go ahead and bookmark the website. However the bookmarks remain private meaning only you can access the bookmarks. With the social fever catching up, you can now share your bookmarks with others, so that others could benefit from your bookmarks. And you could benefit from others bookmarks too. Sites like Technorati enable you to do social bookmarks thereby giving you additional exposure on the web. |
| Social Ranking: Social ranking drives up social bookmarking one level higher. With social ranking sites not only can you bookmark a site but cast your vote if the site content is good or bad. If you have good content then you would get a lot of good votes that will move up your site to the front page of the social ranking sites. And when your site gets listed on the front page of some of the top social ranking sites like Digg or Delicious or Stumble Upon, be prepared to receive a ton of traffic to your website. |
| Video Distribution: Videos have been the latest craze. While a lot of thought needs to be put in before getting a video done to represent your business, once you have the video you can push it to several video sites like YouTube or Meta Café and get a massive amount of traffic to your website. It could be your product launch or a webinar or something else. Just get creative and you have a way to get a video done. |
| Videos have been the latest craze. While a lot of thought needs to be put in before getting a video done to represent your business, once you have the video you can push it to several video sites like YouTube or Meta Café and get a massive amount of traffic to your website. It could be your product launch or a webinar or something else. Just get creative and you have a way to get a video done. |
| If you would like to get more information about how we can assist you in your social media optimization efforts, call us at 425-688-0669 ext 105 or submit your request here for our social media optimization services. |
| To read more about on how iLink has helped several companies in implementing community based solutions, please click here |
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