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| Campaign creation |
| Cumbersome requiring setup of multiple roles in disparate systems |
| No ability to manage or enforce consistent branding standards |
| Formatting is mostly text with limited multi-media support |
| Emails with large attachments, risk of loss due to SPAM filters and inbox storage limits |
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| Content Personalization |
| Limited to sellers input, and not consistent across touch points |
| Sellers are on their own to find content. Usually involves frustrating, time consuming searches. |
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| Lead Nurturing and follow ups |
| No master system for management of contacts including status changes, follow ups and history |
| Unstructured and not driven by consistent rules and policies |
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| Governance |
| No master system for management of contacts including status changes, follow ups and history |
| Unstructured and not driven by consistent rules and policies |
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