Published on Thursday, June 19, 2014

Evangelize Your Platform (EYP) Series Part 2

Evangelize Your Platform (EYP) Series Part 2

Evangelize Your Platform (EYP) Series Part 2

In Part 1, we talked about Platform evangelization concept that is used by major companies who would like to get a momentum in increasing their market share around the same time the platform is being developed. In Part 2, we will talk about the 8-step methodology of iLink Systems.

Our EYP framework revolves around the following steps:

  • Increase adoption of platform
  • Improve positioning of platform vertically across industries
  • Measure adoption
  • Provide feedback and improve

The ESM or the eight step methodology of iLink’s EYP framework is to create the demand, hold an event exclusively for the business decision makers, nourishing and nurturing leads from the event and so on. Each of the 8 steps has a distinctive process flow and list of activities that are performed with an entry and exit criteria.

The salient feature of this framework is that we will able to measure the adoption of platform through this ESM steps and be able to provide feedback and improvement ideas to achieve your evangelization objectives met.

Stay Tuned for more details on EYP. If you’d like to hear more on the framework, contact Amitava Lahiri, SVP Global Business Operations at iLink Systems.

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Author: Amitava Lahiri

Categories: Blogs, Thinking Beyond


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