RATER model is invented by Leonard Berry. He identified this five quality customer service dimensions. Reliability, Assurance, Tangibles, Empathy, and Responsiveness. Nowadays, B2C businesses are taking care of this model. But, this will work out for all businesses such as B2B, B2C etc.

The quality customer service is the foundation for long run businesses. RATER model will regulate the business process, solutions and services.

Reliability – Which means that the service providers ability to identify and provide business solutions to their customers to achieve their goals and objectives.

Assurance – Providing trust and confidence to the buyers with good quality solutions.

Tangibility – Making customers happy with business environment, internal processes, corporate structure, meeting schedule and everything

Empathy – Understanding the customer’s business, goals, objectives and providing solutions with good quality and helping them to overcome their problems

Responsiveness – Reveals the service providers awareness in problem solving with viable business solutions.

This process will refine the quality of business solutions and customer support.