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Press Release Tips

Best Time to Issue Press Releases:

  • Send press releases on Tuesday - Wednesday's or Monday Afternoon (Sat and Sun are holidays. So, They'll be busy on monday. Thats why we are sending our press releases on these specific days)
  • Bank Holidays, Government Holidays and other religious days are slow news days. So, that's a good time to issue a press release
  • Try to publish the press releases in the morning rather than evening
  • Avoid Weekends
  • Send to big magazines 6 months before an event
  • Update your website with the release before distribution
  • Monthly Publications often go to press six weeks prior to publication date
  • If we go with free press submission or minimum payment, then we really need to plan 5 - 10 days in advance, for the search engine to index it.

Other Details:

  • Publish your press releases in from a "News Angle: and not from a "Promotion Angle"
  • Provide as much contact information as possible
  • Don't use images. If you want to you, use a small and crisp image
  • Don't send email press releases with attachments
  • Don't Follow-up
  • Submitting press releases into newswires works good in US
  • Sending press releases via email works good in UK
Posted by: Pratheeba Panneer Selvam  on 7/17/2007
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