What is Smart Prospecting Framework ?
iLink's Smart Prospecting Framework improves lead qualification and reduces customer acquisition cost. It combines the prospect information in your CRM systems with social data from facebook, twitter, linkedin etc along with 50+ other open sources and uses predictive algorithms to identify prospects most interested in your products.
Why Smart Prospecting?
Smart Prospecting can help companies like yours
Optimize their Marketing budgets:
- Improve the quality of leads you pass to Sales
- Pursue and acquire customers only with high potential ROI
- Pitch the right offering by learning customer needs in advance
Maximize their return on marketing investment:
- Reduce cost of client acquisition significantly
- Target less risky customers with higher lifetime value
Gather and integrate data from internal CRM systems. Acquire external data from the social sources and other 3rd party data sources.
Data cleaning on the acquired sources and perform matching between internal and external data.
Provide an expanded view of the prospect by combining external social data with internal CRM data to enable better marketing efforts.
Cluster and Score the customers for cross sell and upsell opportunities. Understand the customer to prospect linkage.