Predictive Analytics

Businesses spend 5-10% of revenues on reaching, winning and retaining customers.  The conversion rates and return on spend is typically low.  Customer acquisition and retention are one of Financial Services Industry’s biggest problems. Fiind Product from iLink’s partner Fiind, Inc provides a Smart Prospecting Platform to enrich the prospect information in Financial Services Companies’ CRM systems with social data from Facebook, Twitter etc. along with 30+ other open sources and uses predictive algorithms to identify prospects that are most interested in the product portfolio of Financial Services Companies.

Fiind’s predictive analytics helps organizations identify which customers are likely to buy, what are they likely to buy, and why are they likely to buy, and likely to happen trends. Fiind uses micro-segmentation to map right products to right customers.  It uses usage data to map right products to right customers.  It uses compelling event data to map right products to right customers.  It uses persona and contextual attributes to upsell and cross sell, prevent churn.

Fiind provides to Financial Services institutions more timely and accurate information for daily risk management.  It can enhance consistency of valuations across asset classes for Derivative Traders whilst helping Financial Services institutions meeting regulatory demands.

Fiind improves ROI of Financial Services Institutions by reducing the cost of acquiring a customer.  It identifies prospects that are under-served and highly profitable.  Few financial services institutions including a  regional bank in U.S have subscribed to Fiind to improve their Customer Prospecting and Retention.

Fiind is available in both versions – On-premise and on Cloud.  It leverages Azure’s Machine Learning Capabilities and R Programming Language.  Fiind provides APIs that can be used to access Fiind’s data ingestion, parsing, analytics and insight capabilities.  With built-in connectors to Dynamics CRM and, Fiind can easily connect and leverage your CRM data. Financial Services Organizations can use these APIs to integrate Fiind in their Line of Business (LoB) applications.

For more information on how to Find your next customer using data science powered digital marketing, browse

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  • SriramGanapathySriram Ganapathy
    Strategist – Cloud Solutions at Microsoft


    Sriram Ganapathy is a Technical Specialist with Microsoft. He has been with Microsoft for 17+ years and has held a variety of roles including solution sales, technical and partner sales, services, support and consulting. During his tenure at Microsoft, his focus has been on the Microsoft Data platform technologies. Sriram is based in Dallas and is focused on providing technology and solution guidance to customers in the US central region in SQL Server, Azure, Big Data, Advanced Analytics and related technologies. 

  • 4242c2728ednthumbabhi_vantaram

    Abhi Vantaram
    Director, iLink Systems

    Abhi has over ten years of experience working on an array of strategic planning, technology assessment, internet infrastructure, software architecture, development and implementation projects. He has over 6 years of experience in working on Environmental applications including Compliance, EMS, Sustainability, Haz Waste, Haz Mat, Conservation, NEPA, etc. He has worked with several fortune 500 clients, startups and product companies, as well as Federal, State & Local, Global Government. He has managed large teams, developed and delivered multiple enterprise solutions. He is well versed and has experience working with both Java/Oracle and Microsoft based technologies.

  • manigandan-gopalakrishnan

    Manigandan Gopalakrishnan
    Director NE Region, iLink Systems


    Mani has over 20 years of IT experience that spans Solution and Services Sales experience across various verticals such as Financial Services, Communications, Manufacturing, Media and Entertainment, CPG etc. He has worked with iLink for over 6 years, is based out of NJ and currently heads the NE Region Practice for iLink managing Sales and Business Development for NE, Mid Atlantic and some states in North Central, Mid-West and Heartland Districts.

  • ambujbigAmbuj Parihar
    Director – Central region, iLink Systems


    Mr. Parihar, with over 15 years of experience, has overall responsibility for the strategy and business development, including sales and marketing, of the Central region. Mr. Parihar holds a Master degree in Wireless Communication from the University of British Columbia and a Masters of Business Administration degree from Darden School of Business, University of Virginia.


  • leadership-page-piyushprakash Piyush Prakash
    VP – Business Operations & Innovation, iLink Systems

    Piyush is a performance driven technology leader with 16 years of experience in IT, and has overall delivery responsibility for all projects at iLink. He is intrigued by the ways in which technology binds us all, and touches our life (and business) on a daily basis. He enjoys discovering and simplifying the true value, often veiled behind the seemingly complex technology landscape of today. He has worked with several Fortune 500 companies, startups and ISVs to delivery large scale enterprise solutions as well as innovation driven R&D engagements. Personally responsible for iLink’s TCG (Technology Consulting Group) team, he relishes the opportunity to work on cutting-edge technologies, including delivery of various frameworks and accelerators.

    Prior to iLink, he has served in key positions in Infosys Technologies and TATA Interactive Systems. He holds a Bachelors of Technology degree from IIT (ISM) Dhanbad, and Masters in Electrical & Computer Engineering from The University of Texas at Austin.

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