Business Intelligence For All Businesses

Charts and analytical data on the tablet screen with a cup of coffee and a telephone in the background

Exactly what is BI? Traditionally BI meant data warehousing, decision support and analysis. Business intelligence has come a long way and has transformed into a broader and deeper space as a key ingredient for aiding and executing business strategies. Intelligence or understanding of the business is achieved through collecting key information about core business actives such as marketing, sales, services etc. and analyzing behavior of customers, staff, suppliers, so that right actions can be taken at the right time. BI system would involve continually collecting (data warehousing) information about the organizational activities and then further organizing it to facilitate analysis, reporting, data mining and catering to more diverse analysis needs. DataSite (data center) may serve as a good facility to save and protect your data. BI systems use software like Knowi, Tableau, etc. to analyse and warehouse the data inputted, but business generalists normally recommend that one carry out a Power BI vs Tableau comparison first, because there lies a lot of disparity between the two.

In today’s economic conditions, to stay competitive – businesses need to react to market changes quickly and appropriately, optimize their operations as best as they can, identify cut backs and drive costs out among other things. Having access to the right information at the right time is key to this and hence you see information driven initiatives within organizations of all sizes and verticals today. It’s no surprise that Gartner Report earlier this year noted “It’s clear that BI continues to be at the center of information driven initiatives in organizations”. According to Gartner, BI and analytics is a $10.5 billion market. With businesses coming out of recession are expected to invest more in their information driven initiatives to grow this further in the next 2-3 years.

SAP, SAS, Oracle, IBM and Microsoft together control about 3/4th of the market.


As of Jan 2011, even though at 5th position in market share Gartner BI magic quadrant put Microsoft in the leader quadrant. Microsoft’s BI offering has grown 23.6% in 2010.

Gartner BI Magic Quadrant 2011


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