Sales and Marketing Framework

What is a framework?

Frameworks are targeted re-usable set of components that iLink has developed to be readily utilized by our customers. Goal is to:

  • Save precious time and money that it takes to get the plumbing right for any project
  • Establish best practices and guidelines to be utilized across projects
  • Ensure consistency in quality and delivery processes across projects

Challenges with the traditional sales and Marketing Model

iLink’s Sales and Marketing framework focuses on eliminating many challenges that exist in the traditional model.

Campaign creation

  • Cumbersome requiring setup of multiple roles in disparate systems
  • No ability to manage or enforce consistent branding standards
  • Formatting is mostly text with limited multi-media support
  • Emails with large attachments, risk of loss due to SPAM filters and inbox storage limits

Content Personalization

  • Limited to sellers input, and not consistent across touch points
  • Sellers are on their own to find content. Usually involves frustrating, time consuming searches.

Lead Nurturing and follow ups

  • No master system for management of contacts including status changes, follow ups and history
  • Unstructured and not driven by consistent rules and policies

Governance

  • No master system for management of contacts including status changes, follow ups and history
  • Unstructured and not driven by consistent rules and policies

iLink Solution

iLink’s solution is a standards driven streamlined set of features that covers end-to-end marketing and sales processes, and has been built on the set of latest technologies such as Microsoft SharePoint 2013/2010/2007, XAML, Dynamics CRM and Cloud computing.

Following diagram present the key features of iLink’s Sales and Marketing framework:

Benefits:

There are several benefits that can be achieved by utilizing iLink’s Sales and Marketing framework over traditional model..

  • Streamlined campaign creation and execution
  • Ease of follow ups
  • Easy access to content
  • Compliance and Transparency
  • Multi-dimensional visibility into sales and marketing KPIs
  • Real-time pipeline analysis and correctionPerformance tracking and gap analysis
  • Accelerate sales cycle and reduce cost
  • Utilizes Prolifiq’s award winning messaging software
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Technology used

  • Microsoft SharePoint Server 2010
  • Microsoft Bing API
  • Microsoft Dynamics CRM
  • Prolifiq
  • XAML

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