What is Smart Prospecting Framework ?

iLink’s Smart Prospecting Framework improves lead qualification and reduces customer acquisition cost. It combines the prospect information in your CRM systems with social data from facebook, twitter, linkedin etc along with 50+ other open sources and uses predictive algorithms to identify prospects most interested in your products.

Why Smart Prospecting?Smart Prospecting can help companies like yours

 Optimize their Marketing budgets:

  • Improve the quality of leads you pass to Sales
  • Pursue and acquire customers only with high potential ROI
  • Pitch the right offering by learning customer needs in advance

Maximize their return on marketing investment:

  • Reduce cost of client acquisition significantly
  • Target less risky customers with higher lifetime value

Framework Features:

DATA ACQUISITION

Gather and integrate data from internal CRM systems. Acquire external data from the social sources and other 3rd party data sources.

DATA MATCHING

Data cleaning on the acquired sources and perform matching between internal and external data.

EXPANDED PROFILE

Provide an expanded view of the prospect by combining external social data with internal CRM data to enable better marketing efforts.

CUSTOMER SCORING

Data cleaning on the acquired sources and perform matching between internal and external data.

Benefits

  • Improved response and better use of marketing budget
  • Increased profit per customer
  • Improved Customer relationship management
  • Proven business integration experience
  • 30% to 40% done on Day 1
  • Take advantage of pre-built tested code
  • Incorporate best practices and industry standard designs
  • Bring your solution to market faster

Technology Used

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  • SriramGanapathySriram Ganapathy
    Strategist – Cloud Solutions at Microsoft

     

    Sriram Ganapathy is a Technical Specialist with Microsoft. He has been with Microsoft for 17+ years and has held a variety of roles including solution sales, technical and partner sales, services, support and consulting. During his tenure at Microsoft, his focus has been on the Microsoft Data platform technologies. Sriram is based in Dallas and is focused on providing technology and solution guidance to customers in the US central region in SQL Server, Azure, Big Data, Advanced Analytics and related technologies. 

  • 4242c2728ednthumbabhi_vantaram

    Abhi Vantaram
    Director, iLink Systems

    Abhi has over ten years of experience working on an array of strategic planning, technology assessment, internet infrastructure, software architecture, development and implementation projects. He has over 6 years of experience in working on Environmental applications including Compliance, EMS, Sustainability, Haz Waste, Haz Mat, Conservation, NEPA, etc. He has worked with several fortune 500 clients, startups and product companies, as well as Federal, State & Local, Global Government. He has managed large teams, developed and delivered multiple enterprise solutions. He is well versed and has experience working with both Java/Oracle and Microsoft based technologies.

  • manigandan-gopalakrishnan

    Manigandan Gopalakrishnan
    Director NE Region, iLink Systems

     

    Mani has over 20 years of IT experience that spans Solution and Services Sales experience across various verticals such as Financial Services, Communications, Manufacturing, Media and Entertainment, CPG etc. He has worked with iLink for over 6 years, is based out of NJ and currently heads the NE Region Practice for iLink managing Sales and Business Development for NE, Mid Atlantic and some states in North Central, Mid-West and Heartland Districts.

  • ambujbigAmbuj Parihar
    Director – Central region, iLink Systems

     

    Mr. Parihar, with over 15 years of experience, has overall responsibility for the strategy and business development, including sales and marketing, of the Central region. Mr. Parihar holds a Master degree in Wireless Communication from the University of British Columbia and a Masters of Business Administration degree from Darden School of Business, University of Virginia.

     

  • leadership-page-piyushprakash Piyush Prakash
    VP – Business Operations & Innovation, iLink Systems

    Piyush is a performance driven technology leader with 16 years of experience in IT, and has overall delivery responsibility for all projects at iLink. He is intrigued by the ways in which technology binds us all, and touches our life (and business) on a daily basis. He enjoys discovering and simplifying the true value, often veiled behind the seemingly complex technology landscape of today. He has worked with several Fortune 500 companies, startups and ISVs to delivery large scale enterprise solutions as well as innovation driven R&D engagements. Personally responsible for iLink’s TCG (Technology Consulting Group) team, he relishes the opportunity to work on cutting-edge technologies, including delivery of various frameworks and accelerators.

    Prior to iLink, he has served in key positions in Infosys Technologies and TATA Interactive Systems. He holds a Bachelors of Technology degree from IIT (ISM) Dhanbad, and Masters in Electrical & Computer Engineering from The University of Texas at Austin.

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