What is Smart Prospecting Framework ?

iLink’s Smart Prospecting Framework improves lead qualification and reduces customer acquisition cost. It combines the prospect information in your CRM systems with social data from facebook, twitter, linkedin etc along with 50+ other open sources and uses predictive algorithms to identify prospects most interested in your products.

Why Smart Prospecting?Smart Prospecting can help companies like yours

 Optimize their Marketing budgets:

  • Improve the quality of leads you pass to Sales
  • Pursue and acquire customers only with high potential ROI
  • Pitch the right offering by learning customer needs in advance

Maximize their return on marketing investment:

  • Reduce cost of client acquisition significantly
  • Target less risky customers with higher lifetime value

Framework Features:


Gather and integrate data from internal CRM systems. Acquire external data from the social sources and other 3rd party data sources.


Data cleaning on the acquired sources and perform matching between internal and external data.


Provide an expanded view of the prospect by combining external social data with internal CRM data to enable better marketing efforts.


Data cleaning on the acquired sources and perform matching between internal and external data.


  • Improved response and better use of marketing budget
  • Increased profit per customer
  • Improved Customer relationship management
  • Proven business integration experience
  • 30% to 40% done on Day 1
  • Take advantage of pre-built tested code
  • Incorporate best practices and industry standard designs
  • Bring your solution to market faster

Technology Used

Have a business inquiry? Fill the form here

  • SriramGanapathySriram Ganapathy
    Strategist – Cloud Solutions at Microsoft


    Sriram Ganapathy is a Technical Specialist with Microsoft. He has been with Microsoft for 17+ years and has held a variety of roles including solution sales, technical and partner sales, services, support and consulting. During his tenure at Microsoft, his focus has been on the Microsoft Data platform technologies. Sriram is based in Dallas and is focused on providing technology and solution guidance to customers in the US central region in SQL Server, Azure, Big Data, Advanced Analytics and related technologies. 

  • 4242c2728ednthumbabhi_vantaram

    Abhi Vantaram
    Director, iLink Systems

    Abhi has over ten years of experience working on an array of strategic planning, technology assessment, internet infrastructure, software architecture, development and implementation projects. He has over 6 years of experience in working on Environmental applications including Compliance, EMS, Sustainability, Haz Waste, Haz Mat, Conservation, NEPA, etc. He has worked with several fortune 500 clients, startups and product companies, as well as Federal, State & Local, Global Government. He has managed large teams, developed and delivered multiple enterprise solutions. He is well versed and has experience working with both Java/Oracle and Microsoft based technologies.

  • manigandan-gopalakrishnan

    Manigandan Gopalakrishnan
    VP of Business Development, iLink Systems


    Mani has over 21 years of IT Solution and Services Sales experience across verticals such as Financial Services, Communications, Manufacturing, Media and Entertainment, CPG etc. He has worked with iLink for over 7 years, is based out of NJ and currently heads Sales, Business Development, Microsoft Alliance and Marketing for North East, most of the states in North Central (East and West), Mid Atlantic and WV.

  • ambujbigAmbuj Parihar
    Director – Central region, iLink Systems


    Mr. Parihar, with over 15 years of experience, has overall responsibility for the strategy and business development, including sales and marketing, of the Central region. Mr. Parihar holds a Master degree in Wireless Communication from the University of British Columbia and a Masters of Business Administration degree from Darden School of Business, University of Virginia.


  • leadership-page-piyushprakashPiyush Prakash
    CTO & EVP, iLink Systems


    Piyush is a senior hands-on executive with 18+ years of proven track record driving IT innovation and transformation projects. He is a collaborative and inclusive leader who gets in front of problems and leads by example working with cross-functional worldwide teams, customers and partners. Piyush is responsible for iLink’s technical readiness and frameworks implementation to meet customer expectations in ever changing technology landscape. He also participates in various user groups, meet ups and is a featured speaker at various events organized by iLink and Microsoft. Piyush has an undergraduate degree from IIT Dhanbad, a masters degree in Computer and Electrical Engineering from University of Texas in Austin. When not coding or learning new technologies, he enjoys reading and trying out new musical instruments.

  • [contact-form-7 404 "Not Found"]
  • Register Here