In today’s data intensive environment, organization face uphill task of maintaining and managing enormous data, more specifically manage “unmanaged” data. Errors in master data across multiple sources/applications can negatively impact an enterprise significantly in terms of increased cost and missed business opportunities or dissatisfied customers. iLink’s MDM solution can help enterprises create a trusted single version of the truth . Our MDM offering also enables enterprises to implement processes, governance, policies, standards and tools that consistently define and manage the critical data and thus reduce redundancies, across the applications which process the data. Thus, helping enterprises in reducing such costs and improving business growth.

Key Challenges and pain-points

  • Widespread Data redundancy.
  • Lack of Data ownership and stewardship.
  • Complex and inefficient process for users  to  access data .
  • Systems hardwired to access either legacy or the strategic systems.
  • Soaring data storage needs.
  • Cost Inefficiency resulting from too many people maintaining data manually, low asset utilization and high maintenance cost.
  • Lag time for updates across platforms creating quality and consistency issues.
  • No single complete version of enterprises data. Risk of further degradation of data quality over time.

iLink MDM Offerings

Data Architecture Assessment and Strategy:

As the first stage of the solution, iLink performs data assessment during which iLink team interviews with Consumers of Data, and analyze multiple Databases/Schemas that are connected to organization wide applications. The key outcomes of this phase include:

  • Document the current state of application and data landscape.
  • Identify gaps in data management process using the DAMA DMBOK guidelines for data architecture assessment.
  • Identify pain points for data users and owners.
  • Assess suitability of Microsoft MDS and DQS to resolve client’s data management challenges.
MDM implementation using MDS and DQS

During the second stage, iLink implements Master Data Management for key applications using Microsoft MDM, DQS.


  • Help create a single version of enterprise data.
  • Improve data quality for mission critical processes and applications.
  • Plan, manage and maintain the enterprise data governance program.
  • Drive data ownership to the appropriate business roles.
  • Improve data accessibility and reduce cost of data storage and maintenance.

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  • SriramGanapathySriram Ganapathy
    Strategist – Cloud Solutions at Microsoft


    Sriram Ganapathy is a Technical Specialist with Microsoft. He has been with Microsoft for 17+ years and has held a variety of roles including solution sales, technical and partner sales, services, support and consulting. During his tenure at Microsoft, his focus has been on the Microsoft Data platform technologies. Sriram is based in Dallas and is focused on providing technology and solution guidance to customers in the US central region in SQL Server, Azure, Big Data, Advanced Analytics and related technologies. 

  • 4242c2728ednthumbabhi_vantaram

    Abhi Vantaram
    Director, iLink Systems

    Abhi has over ten years of experience working on an array of strategic planning, technology assessment, internet infrastructure, software architecture, development and implementation projects. He has over 6 years of experience in working on Environmental applications including Compliance, EMS, Sustainability, Haz Waste, Haz Mat, Conservation, NEPA, etc. He has worked with several fortune 500 clients, startups and product companies, as well as Federal, State & Local, Global Government. He has managed large teams, developed and delivered multiple enterprise solutions. He is well versed and has experience working with both Java/Oracle and Microsoft based technologies.

  • manigandan-gopalakrishnan

    Manigandan Gopalakrishnan
    VP of Business Development, iLink Systems


    Mani has over 21 years of IT Solution and Services Sales experience across verticals such as Financial Services, Communications, Manufacturing, Media and Entertainment, CPG etc. He has worked with iLink for over 7 years, is based out of NJ and currently heads Sales, Business Development, Microsoft Alliance and Marketing for North East, most of the states in North Central (East and West), Mid Atlantic and WV.

  • ambujbigAmbuj Parihar
    Director – Central region, iLink Systems


    Mr. Parihar, with over 15 years of experience, has overall responsibility for the strategy and business development, including sales and marketing, of the Central region. Mr. Parihar holds a Master degree in Wireless Communication from the University of British Columbia and a Masters of Business Administration degree from Darden School of Business, University of Virginia.


  • leadership-page-piyushprakashPiyush Prakash
    CTO & EVP, iLink Systems


    Piyush is a senior hands-on executive with 18+ years of proven track record driving IT innovation and transformation projects. He is a collaborative and inclusive leader who gets in front of problems and leads by example working with cross-functional worldwide teams, customers and partners. Piyush is responsible for iLink’s technical readiness and frameworks implementation to meet customer expectations in ever changing technology landscape. He also participates in various user groups, meet ups and is a featured speaker at various events organized by iLink and Microsoft. Piyush has an undergraduate degree from IIT Dhanbad, a masters degree in Computer and Electrical Engineering from University of Texas in Austin. When not coding or learning new technologies, he enjoys reading and trying out new musical instruments.

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